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I'm a communication strategist
Hello! I'm Rachel.
I’m extremely good at one thing: Communication.
I speak in a cognitive language AI cannot.
Through the power of adaptive behavioral psychology and storytelling, my 14-year global track record has crafted new brand identities, piloted campaign experiments, and optimized performance indicators. I've handled a wide spectrum of industries, from healthcare to fintech, and managed communication for markets in the UK, APAC, MENA, and US. Through an in-depth understanding of your target demographic psyche, needs, and pain points, I simplify the messaging of complex concepts & products into succinct pitches that resonate.

What kind of content do you need?
Pain-point research | Value proposition pitch | Competitor differentiation | Multi-channel content | UX writing | Go-to-market messaging | Ad copywriting
Brand positioning | Corporate identity and profile | Website copy | Marketing content | Creative writing | Brand guidelines | Creative conceptualization
Press releases | Newsroom articles | Social media content creation | Blog articles | Podcast show notes

WHY YOU ARE HERE
You are looking for someone to craft your brand with charm, precision & originality that can translate to leads and conversions
YOU NEED:
Regular Content
to Make Your Presence Known
I take care of developing fresh and relevant high-quality content for you at cost-effective rates. I develop content that influences and educates readers and drive them to your website. Just so you can concentrate on the other things that matter for your business.
A Writer that Understands your Market Segment
I am a Marketer with 10 years of dynamic experience in different industries. I understand the significant mechanics of effective keywords and techniques that drive traffic and conversions for each consumer segment.
Compelling Content that Engages and Converts
I am a wordsmith certified in creative frameworks. I write original and well-researched materials from the perspective of your consumers, creating an emotional impact that resonates and can translate to your conversions.